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Author of

Author of Head Down, Balls Up and Who the Hell Are You Anyway?

Two books designed to help business owners stop sabotaging success and start scaling with clarity.
Head Down, Balls Up book for business ownersHead Down, Balls Up book for business owners
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Business Coaching Behind the Books

These books don’t come from theory. They come from decades spent coaching business owners turning over £1M–£20M who want growth without chaos, leadership without burnout, and a business that can eventually run without them. I coach in Dorset and across the South West, and the case studies, tools, and models in these books all come directly from real business transformations.

Dorset Business Matters – Real Stories from Business Owners Who’ve Lived It

Dorset Business Matters is a UK business podcast built around individual journeys.

Hosted by Simon Ellson, the podcast features honest, emotional and insightful conversations with business owners who have lived the experience. These are not polished success stories or theory-led interviews. They are real people talking openly about what it’s actually like to build, grow and run a business.

Each guest shares their journey, the highs and the lows, the mistakes, the turning points and the lessons that only come from doing it for real. The conversations are personal, reflective and often challenging, offering insights and advice that other business owners can genuinely relate to.

New episodes are released weekly and are available on Spotify, Apple Podcasts and Amazon Music.

Two Books. One Mission.

Helping business owners think bigger, grow stronger and live a life funded by their business.

Explore More
Book cover titled 'Head Down Balls Up' with subtitle 'How NOT to Self Sabotage Your Business and Your Life' featuring a man in a white shirt standing in an arched corridor, written by Simon Ellson, Award Winning Business Coach.
Book titled 'WHO THE HELL ARE YOU anyway?' by Simon Ellson with a photo of a man speaking and gesturing with his hand.
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Problem → Solution → Transformation

You're working harder than ever… but still feel behind.

  • Your team needs you for every decision.
  • Growth has plateaued, or worse, comes with more stress.
  • It's not you. It's the system.

I’m Simon Ellson. I help serious business owners step up, scale fast, and exit smart.

My Core Offers

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Build & Scale

£3,000/month

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Scale & Exit

£4,000/month

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Business Exit

£5,000/month

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Sell Your Business

£8,000 one off + 3% of sale value

About Me

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Former Apple and Symantec Senior Director turned award-winning business coach

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Based in Dorset, working with clients across the county and World-wide

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7 years running Best Client Results and Multiple National BizX winner

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Author of “Head Down, Balls Up” The first in a six part series all about you!

Book Teaser

Head Down, Balls Up
Why most owners sabotage their own success… and how to stop.
Available on Amazon, Audible, Kindle and Paperback
Read More

Download Free Chapter

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Head Down, Balls Up book for business ownersCircle filled with diagonal brown stripes on a transparent background.Circle filled with diagonal brown stripes on a transparent background.

Client: Retail Business, £1.5m Turnover

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Problem: Female Founder, lack of self worth, struggling to lead.
Solution: Leadership and Executive focussed coaching to build resilience and self confidence.

Result: A proud and confident leader of a fast growing business with a dedicated high performance team.

Client: Retail Business, £4M Turnover

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Problem: Overworked founder, no systems, no exit plan.
Solution: Structured exit coaching, team elevation, full delegation.

Result: Owner exited in 14 months, retained as board advisor, business continues to thrive.

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Free Tools That Actually Help

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Sales Strategy Download

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Business Valuation Checklist

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Free DISC Assessment

Let’s stop the chaos

If you’re ready to get serious about scale or exit it starts with one conversation
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Three-panel graphic: left panel shows a business growth chart with text about helping £1M–£20M business owners scale and exit profitably; top right panel shows a bar chart with a highlighted star and text '7x BizX Best Client Results winner'; bottom right panel displays icons of Apple logo, handshake, bar chart with star, and a stylized letter E.